The case study behind the system
A personal story that turned into a repeatable launch framework for trades going solo.
Why I built this: In 2025 I felt real financial pressure and needed a reliable way to provide for my family. I already had practical trade skills — so I launched Cambridge Handyman & IT Services.
I built the website and launched Google Ads within days. The goal wasn’t a “perfect brand” — it was a professional online presence that could generate enquiries fast.
The enquiries started quickly. By month two I was busy most days — and it proved something important:
When the fundamentals are right — positioning, conversion layout, tracking and follow-up — you can build momentum fast.
Tangible proof
Below are some real world examples from our Cambridge Hanyman website. These show the website quality and ad performance which resulted in a fully booked diary within 8 weeks of launch!
A quick note on expectations
If you’ve got the skills and you respond to leads quickly, this system can get momentum fast. I’ve lived it and I’ll help you replicate it.